Corporate information

Company type

Digital marketing and social merchandising platform.


Represent, co-founded by University of Oxford alumni Bryan Baum, Leo Seigal and Andrej Pancik, is a digital marketing and social merchandising platform built on EF1. They were acquired by leading apparel company CustomInk in a deal worth $100 million.

Funding rounds

Acquisition USD 100,000,000

USD 100,000,000 at USD 100,000,000 pre-money valuation

Profile Country Notes
Customink LLC (Custom Ink) USD 100,000,000 (USD 100,000,000) Initial investment. Led the round.

Profile Country Notes
Entrepreneur First Investment Manager LLP Tehnology incubator that invests in individuals “pre-team, pre-idea” to help create new technology startups. Initial investment. Exited. (Trade sale)

Investment activity status
Active investor

Current team

Past employees

Selected Products / Customers